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Privacy Policy

Last updated: March 13, 2026

1. Introduction

Plumi ("we," "us," or "our") is a LinkedIn content management platform operated by Devvela Inc, located in Chicago, Illinois. This Privacy Policy describes how we collect, use, and protect your personal information when you use our service at heyplumi.com.

2. Information We Collect

Account Information

  • Email address and name (provided during registration)
  • Password (stored in hashed form)

LinkedIn Data

  • LinkedIn profile information (name, profile URL) obtained through LinkedIn OAuth
  • LinkedIn organization pages you administer
  • Your recent LinkedIn posts (used to analyze your writing style for content generation)
  • LinkedIn OAuth tokens (stored securely for publishing on your behalf)

Content Data

  • Content plans, topics, instructions, and preferences you provide
  • AI-generated posts and any edits you make
  • Company website URLs and competitor URLs you provide for analysis

Usage Data

  • Session information and authentication cookies

3. How We Use Your Information

  • To create and manage your account
  • To generate AI-powered LinkedIn content tailored to your voice and brand
  • To publish posts to LinkedIn on your behalf (when auto-publish is enabled)
  • To analyze your writing style and build your Brand Brief
  • To send transactional emails (email verification, password reset)
  • To process payments and manage subscriptions
  • To improve and maintain the service

4. Third-Party Services

We share data with the following third-party services as necessary to provide our platform:

  • LinkedIn API — to read your profile, posts, and publish content on your behalf
  • Anthropic (Claude AI) — to generate content; your topics, instructions, and Brand Brief data are sent for content generation
  • Tavily — to search the web for context during content generation
  • Unsplash — to provide stock images for posts
  • Google AI (Gemini) — to generate AI images for posts
  • Brevo (Sendinblue) — to send transactional emails
  • Stripe — to process payments (we do not store your payment card details)

We do not sell your personal information to third parties.

5. Cookies

We use essential cookies for authentication and session management. These cookies are necessary for the service to function and cannot be disabled. We do not use tracking or advertising cookies.

6. Data Security

We implement industry-standard security measures to protect your data, including encrypted connections (HTTPS), hashed passwords, and secure token storage. LinkedIn OAuth tokens are stored in encrypted form in our database.

7. Data Retention

We retain your account data and generated content for as long as your account is active. You may request deletion of your account and associated data at any time by contacting us. LinkedIn OAuth tokens are deleted when you disconnect your LinkedIn account.

8. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your account and data
  • Disconnect your LinkedIn account at any time
  • Export your generated content

9. Children's Privacy

Plumi is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, contact us at:

Devvela Inc
Chicago, IL
Email: [email protected]